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Offerpop CMO: Social Media Engagement Is All About Clickthroughs
The social media marketing space has seen a lot of M&A activity in the last couple of months. Before Memorial Day, hardware engineer Oracle acquired Vitrue for a reported $300 million, and less...
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7 Strategies for Maximizing the Success of SMB Social Media Campaigns
More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out. Thirty-one percent of...
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Report: What Local Merchants Are Missing With Social Media
Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have...
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5 Tools for Measuring Social Marketing Results
Social media has become an essential part of the local marketer’s playbook. But with so many platforms and networks to choose from, and so many metrics to measure, it’s challenging for small business...
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Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull
Merchant: Sunshine Coffee Roasters Location: Sonoma County, California Vendors: ShopKeep, Instagram, Twitter, Facebook Bottom Line: Dayparting can be a useful tool for generating increased foot...
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Report: Getting the Most out of Hyperlocal Social Media Marketing
Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still appears to be a gap between what small...
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Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools
Small businesses continue to be in love with social media. Regular readers will remember that I’ve written how local businesses have embraced social media as a marketing vehicle, often seemingly on...
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Case Study: Westport Restaurant Views Social Marketing as Digital Word-of-Mouth
Merchant: Spotted Horse Tavern Location: Westport, Connecticut Platforms: Perch, Twitter, Facebook, Instagram, Pinterest, Yelp, TripAdvisor Bottom Line: Hyperlocal vendors like Perch are providing...
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Misalignment Between Brands and Local Affiliates May Be Wasting Massive...
National brands rely on a complex web of local affiliates for representation, distribution, and channel marketing and sales. In these sometimes shaky partnerships, it turns out that massive resources...
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6 Full-Service Social Media Management Firms
Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise — 53 percent of business owners plan...
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Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members
Merchant: Gold’s Gym of Jersey City Location: Jersey City, New Jersey Vendors: flok Bottom Line: Loyalty programs increase awareness and demand for services that customers can purchase in addition to...
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Under Pressure, Local TV Advertising Still Shows Lots of Opportunity
Local TV ad spending will take a big hit next year, projected to decrease at a double-digit pace after an election and Olympics year, and in the face of a tough new car sales market. Nonetheless,...
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Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media
With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Second-generation family-run Cosabella is a small business that behaves a lot like a...
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Survey: Merchants Gain Social Media Sophistication, Rate it Most Effective...
Local merchants we surveyed continue to rate social media as their most effective marketing tactic. They’re getting more sophisticated in how they use it, too, as they add paid campaigns, social brands...
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Report: Social Media Continues to Be a Top Marketing Tactic for Local Merchants
The fourth edition of Street Fight’s Local Merchant Report, based on a survey of small business owners and decision makers, launched today. The data shows a continued movement to social media as a...
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#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale
Streams of commentary flooding social sites can carry loud, powerful messages, but at the same time it might seem like an overflow of information for local marketers. A high volume of reviews and...
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Instagram Collaboration Is Making Social Media Work for Small Businesses
Big brands have already figured out how to use social media – just dump tons of money into it. Buy followers. Pay a marketing company to post wholesome memes every day, and create your own hashtag....
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Using Social Media for Enterprise Local Marketing: Comparing Twitter and...
Last week, Facebook and Twitter, the two biggest U.S. players in social media, reported earnings that portrayed two companies going in different directions. Since Street Fight’s Enterprise Local...
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Report: Matching Up With Local Merchants’ Marketing Objectives
Street Fight’s analysis of local merchant surveys show that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective....
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Social Media Gets the Local Spending Growth, Partly by Default
Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street...
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