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#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale
Streams of commentary flooding social sites can carry loud, powerful messages, but at the same time it might seem like an overflow of information for local marketers. A high volume of reviews and...
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Instagram Collaboration Is Making Social Media Work for Small Businesses
Big brands have already figured out how to use social media – just dump tons of money into it. Buy followers. Pay a marketing company to post wholesome memes every day, and create your own hashtag....
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Using Social Media for Enterprise Local Marketing: Comparing Twitter and...
Last week, Facebook and Twitter, the two biggest U.S. players in social media, reported earnings that portrayed two companies going in different directions. Since Street Fight’s Enterprise Local...
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Report: Matching Up With Local Merchants’ Marketing Objectives
Street Fight’s analysis of local merchant surveys show that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective....
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Social Media Gets the Local Spending Growth, Partly by Default
Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street...
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Lots of Facebook News — But Little Progress in Local
Last week produced a flurry of Facebook news, including the latest News Feed algorithm tweaks, a limited local news section, the apparent end of its hybrid AI/human chatbot experiment, and murmurings...
View ArticleFacebook Apocalypse? What to Monitor
It’s tough being a Facebook apologist this month. The Cambridge Analytica scandal has hammered Facebook’s stock, and CEO Mark Zuckerberg is scheduled to be grilled by Congress today and tomorrow. The...
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Local Merchants Highly Dependent on Social Media at Time of Uncertainty for...
Local merchants have become increasingly dependent on social media for marketing and advertising. As Street Fight prepares the survey for its annual Local Merchant Report, we’ll be looking to see if...
View ArticleGoDaddy Launches Instagram Integration for SMB Users
In a move that’s indicative of the small business community’s increasing reliance on social media for organic growth and digital marketing, GoDaddy is launching a new Instagram product for its website...
View ArticleOn and Off the MULO Shelves with Dan Oliver and His Seasoning
We recently saw a LinkedIn post by Tyler Watson, Vice President of Sales for Dan-O’s Seasoning. Intrigued, we Googled the brand and discovered it’s available both online and in MULO (multi-location)...
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